capturing success: a realtor's guide to a personal branding photoshoot

If you are a REALTOR, this article will teach you everything you need to know about building a powerful personal brand online. The number one tool we are going to focus here is photography. I am including an in-depth explanation of what headshots are and how they are different from a branding photoshoot. On top of that, I give you a step-by-step guide to your own REALTOR personal branding photoshoot and what to pay attention to. Lastly, I give you some visual ideas of the photos I created for my client who is a real estate agent. I hope that this article serves as inspiration to move you up the success ladder in your business!

headshots vs personal branding photoshoot

Do I need headshots or a personal branding photoshoot as a REALTOR? What’s the difference between the two?

Headshots are elaborate professional portraits usually taken in a studio environment. I have a friend, her name is Annette, and she creates formulaic, perfect portraits in her studio. Annette Meyer is German, so you know the headshots she takes will be exact and perfect.

If you book a headshot session in a studio, you can expect a few headshot portraits and full-body images created in a studio. You can remove the background in these photos and use them as overlays on your Open House announcements, and other social media and email promos.

A personal branding photoshoot is usually done on location: at a listing you’ve secured for that purpose, or a friend’s house, or outdoors. A skilled branding photographer will most likely create headshots for you during your session. These headshots can be as perfect as the ones taken in a studio. You can still remove the background in a these photos using Canva and use them for your marketing.

In addition to that, a personal branding photoshoot is a chance to see you in “staged” action. These can be shots of you:

• preparing for an Open House

• hosting an Open House

• doing a buyer consultation or a listing presentation

• working in your home office or on the go.

These types of photos are sometimes called lifestyle photos. They are an idealized representation of reality. The purpose of these photos is to convey what you are about visually. The goal is for people who follow you on social media to get to know you and forever plant a seed in their head that you are a REALTOR.

Now that we’ve cleared away the difference between headshots and a personal branding photography session, let’s map out how to get the most out of it.

How to prepare for your real estate personal branding photoshoot

I always tell my clients, a lot goes into preparation for a personal branding photoshoot, but it pays off. The better you prepare, the more you can get out of your photography investment.

Here are the things to consider before your personal branding session. I will use my client Brooke as an example. This way you can see the process every step of the way and enjoy the final images we created (and see if they would work for your REALTOR brand?)

prepare the outfits that communicate your brand’s aspirational identity

Choose anywhere from 3 to 7 outfits, depending on the length of your session and your photographer’s recommendation. Chances are, you won’t use all of them, but it’s good to have options. It is better to have quality images in different outfits so your photos don’t look like they were all taken on the same day.

Make sure your clothes are wrinkle free and clean before the photoshoot. Trust me, you can’t afford to “remove it in Photoshop later” because you will be charge extra for that. And you don’t want the energy of sloppiness going into your shoot. We are all about excellence and attention to detail, right?

My client Brooke prepared 5 outfits for her branding session, you can see them in these photos we created for her:

Brooke’s desire was to tap more deeply into the luxury market. In order to appeal to her ideal customer, she had to dress the part. Having a exquisite style and lots of options in her wardrobe, she narrowed it down to these five outfits. She had a vision for a red pantsuit and she purchased it for the photoshoot!

When choosing outfits, aim for a good mix of formal/professional and more casual options.

If you don’t have enough options in your closet (that is the story of my life, so I HEAR YOU!), remember, that you can ask a friend to help you choose outfits, go shopping with you, or hire a professional stylist. A stylist is an additional expense but if you are aiming for success, you’ve got to dress for the part. And it is amazing how we FEEL different, and perceive ourselves differently depending on what we are wearing, have you noticed that?

I ALWAYS ask clients to send me photos of their outfits before the photoshoot. It helps me visualize their photos, imagine against which backdrop the outfit will work best, and what personality trait it will help to bring out. Some colors and patterns may work better, that’s why I always want to see what the client chooses so I can help them pick the best outfits that will make them shine.

choose the right location

My client Brooke asked her former clients if they would allow us to use their property. We came in, photographed, and were out of there in one hour. The house was absolutely gorgeous and absolutely PERFECT for Brooke’s brand. And it made my job as a photographer super easy because every corner of the house was picture perfect and I caught such a high photographing there.

In addition to photographing indoors, we took some photos outside, by the pool.

Ideally, I would have loved to photograph my client somewhere in the city in a coffee shop, or doing something that she loves, maybe going for a walk on the beach, or reading a book. These types of photos visually tell your audience what your interests are and help build rapport. In Brooke’s case, we had only one hour to work with, so we only created images portraying her professional side.

Hair and Makeup for the photoshoot

Clients often ask me if they should have their hair and makeup done for the photoshoot. As a matter of fact, I get this question asked so often, that I filmed a video about it.

The bottom line, you don’t have to hire a professional MUA or get your hair done, but you can if you want. to I usually address this topic in detail during a phone consultation with the client.

Brooke had her hair blow dried in a salon, but makeup came free - she asked a friend to do it. If you don’t normally wear wakeup, watch the video to weigh all the pros and cons of professional makeup and decide if it is the right choice for you.

communicate with your photographer

Personal branding photos are more than just pretty pictures (though they totally are, just look at this goddess!) It is important to have a strategy in mind when creating these photos. When you talk with your photographer, address the following:

• will you be using these photos to update your website?

• what orientation of photos will you need (websites use a lot of horizontal banners, and a good photographer will create a good mix of vertical and horizontal images)

• do you need photos for social media?

• do you have specific posts in mind for which you can create images during you session?

• what kind of photos will best serve your brand?

• who is your target audience? a first-time buyer as opposed to an investment property buyer will have a slightly different feel to brand voice and message.

• who is your audience and what do they like? can you include any of the items that resonate with them during your photoshoot as props?

• will you be offering/promoting anything in the next six months for which you need photos?

real estate branding Photoshoot props

You might want to bring some props to your photoshoot. It is always easier to pose when you are holding something in your hands. Also, props add more interest to your photos and are fun to play with.

I love to have fresh flowers for branding photoshoots. I brought a bouquet of white flowers to Brooke’s session. We hardly needed them because the house was perfect as is, and we ended up gifting the flowers to the house owner.

Here is a list of props you could include in a REALTOR personal branding photoshoot:

• for sale sign

• sold sign

• open house sign

• gigantic key prop

• laptop, cell phone, book, journal - things you use for work

• champagne and glasses (to celebrate a purchase/sale of a new home)

• balloons (to celebrate, alternative to alcohol)

• house floor plans

You could also invite a couple of close friends to pose as your buyers/sellers. This way you can stage photos of working with clients, so your audience can see what it feels like to work with you.

Things to bring with you to the photoshoot

• outfits

• shoes and accessories for each outfit

• props

• hair brush

• makeup to retouch if needed

what to expect the day of the photoshoot

On the day of the photoshoot, you will meet with the photographer at the designated location and work your plan. Your skilled photographer will tell you where you will pose in each outfit and will guide you through the posing process. It is normal to feel slightly intimidated at first, but after about 10 minutes or so, you will get used to the camera pointing at you, most people do. The only advice for this part of the process is to to have fun! It will be over before you know, and it will be so worth it.

what NOT to do with the final photos.

Once you receive your photos from your photographer, you will experience one of two things:

You will be super excited about your photos and will want to share ALL OF THEM on social media right away. Don’t do that!

You will go into a shock from how awesome you are. At this time you realize that it is time to to get vulnerable and start posting. As a result, you freeze and do nothing with your photos. Don’t do that either!

Just like you don’t want to dump all the photos in one post, you don’t want to put them away until your hair color/length/etc changes. Use them! But use them wisely. Remember the strategy we talked about when we prepared for the branding photoshoot?

Use your new photos to:

• update your website

• update your social media avatars

• update your email signature

• create social media content

My client Brooke updated her website. She used her new gorgeous photos to completely revamp her website and it makes my heart sing when I see the photos we created on the pages of her website.

Professional photography or phone camera? what’s more relatable, what’s better?

Do you notice how sometimes super polished photos of a friend who always posts perfect photos annoy you? (or is it just me?)

There is an argument that quick photos snapped with your cell phone are better. Some say they are more relatable, tell a better story, help people connect with you better. It may be true.

I have a counter-question for you, however. How often are you HAPPY with the photos your cell phone produces for you? Even if I look in the mirror and think I look good, my cell phone camera somehow fails to capture that. Then the question of better cell phone pictures goes out the window, simply because there are no photos to show!

Having professional photos of yourself taken doesn’t mean your Instagram feed needs to become a perfectly curated photography portfolio. Many of my clients use the photos from their branding session for some posts, while reels, stories and some posts they snap with their phone camera. If you are like me and have a hard time getting a perfect selfie with a cell phone, having professional photos will give you at least a handful of photos you LOVE. That, in turn, means you will be more likely to share them, and thus attract attention to yourself and your brand.

why is it worth investing in professional photos for your real estate business?

Here are 3 reasons to invest into professional brand photography for your real estate business:

First, it is IMPERATIVE to have a few professional images of yourself that you feel proud of. It may be a handful of images you will be using everywhere - on your social media avatar, business card, open house promos, and much more. You are projecting an image of yourself with these photos, and we all know how important first impressions are.

The second reason you want to have PROFESSIONAL PHOTOS of yourself taken because expensive cameras and talented photographers work MAGIC. My camera is magical in that the photos it creates show the soul of the person I photograph. If you add to that my skill in seeing what poses work well for each body type and what images convey powerful emotion, you get double magic.

The third reason you want to have branding photos of yourself done is because SEEING is BELIEVING. It is about you stepping into your IDENTITY of a SUCCESSFUL real estate agent. Many of my clients told me that SEEING themselves as professionals in these photos gave them a huge confidence boost. I know this is something so intangible, but it is the energy, the vibe, the subconscious belief you EMBODY that your clients feel and that helps you sell.

Brooke had an article published about her in the local Atlantic Ave magazine. Do you think she would have had the confidence to have her photo printed on glossy pages that everyone around town would see if she was not proud of how she looked? I doubt it. Does she feel like a total badass because her name, photos and business info is printed in a local publication? You betcha.

Here are a few more images from Brooke’s personal branding photoshoot. It is safe to say that I am obsessed with these photos!

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I hope you found this article helpful! I love helping entrepreneurs create a powerful presence online and I would love to work together.

If you would like to learn more about your own personal branding photoshoot, please get in touch and let’s create some magic together!

branding photoshoot for OZO2 eco dry cleaners in palm beach

“We want people to think of us as a SPA for CLOTHES, not as dry cleaners” says Irina with a smile about their business, OZO2 eco dry cleaner.

And their Palm Beach store has exactly that luxury vibe! It is not a place where you just run in to drop off your stuff to be cleaned. It is a place where you bring clothing you love, perhaps designer pieces, or items you have curated and collected over the years, to be cleaned and cared for. OZO2 cleaners Palm Beach location looks and feels like a boutique, and its owners are Irina and Jurate, two fashionistas with a sense of humor.

When the ladies approached me for a branding photoshoot, we talked about ideas for images, and most of the visualizing had already been done by the very creative Irina. Having worked in a marketing and modeling industry before, Irina knew exactly what kind of images would convey the message of their brand.

To demonstrate that an item of clothing receives personalized attention, and to illustrate the idea of laundering and what kind of clothing they can take care of, Irina suggested we pin a blouse or another fashionable piece of clothing to a rope/clothesline and Jurate and Irina would both hold it. Whimsical exaggeration at its best, I immediately loved the idea (and to this day wonder if I would have ever thought of it myself!) We recreated that image in several variations to make sure we got the winning shot which would then be published in this edition of Modern Luxury Palm Beach magazine.

While we were at it, we also captured some images of Jurate and Irina working side by side, choosing the best detergents and cleaning products for their clients and the environment:

The company offers pick-up and delivery services so we grabbed one quick image with their van, which can often be seen on luxurious Worth Avenue and streets of Palm Beach:

Irina had another brilliant idea of a photo with the van, but we ended up not executing it simply because we did not have time. We did create other images of them working in the store:

Individual photo of each wonder woman during our branding photoshoot was a must:

And a few more images of the two women together:

To create variety in the photos that we created, not only did we use different backgrounds for the photos, but Irina and Jurate changed their outfits several times. And being true fashionistas they are, their outfits ranged from simple and tasteful to dazzling and glamorous.

To illustrate individual attention to very delicate items we shot this image of Irina talking an employee while looking at a lace blouse:

Going along with the brand image of being fashionable yet tongue in cheek, we created these parody of high fashion photos image. It was lots of fun to create these!

We also took a couple of shots of owners outside of their store, with the sign in the background, set against gorgeous Florida blue sky.

For the last part of our shoot we headed to a Palm Beach boutique to recreate the image of a blouse hanging on a clothes line. Since that image would be used for a publication, we wanted to make sure we got our bases covered, so we re-created the same shot in another boutique.

Which image won? Well, the image that got printed in Modern Luxury Palm Beach in an article called Dynamic Women was this one:

This branding photoshoot with two powerful women was lots of fun and very inspiring. It was good to be around women who see dressing up as art, in a way, women who value beautiful pieces of clothing. Because what we wear is an expression of our inner world, it is a form of art, and the fact that they have built an empire around that is even more inspiring. Serving other fashionistas like themselves and other affluent clients who value quality and personalized attention, while using eco-friendly products, these dynamic women are surely changing the world. For more information about OZO2 cleaners, please visit their website and follow them on Instagram. And here are a few more images from our branding photoshoot in fashionable Palm Beach:

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Have a small business and would love images that translate your company spirit, values, services or products into powerful photos? I would love to work with you! Send me a text or an email and let’s talk!

personal branding photoshoot for a Men's Sexual Health and Wellness Educator

“This woman knows what she is doing and she means business!” I thought to myself when I got her email. Olga, who was coming to Boca Raton from New Jersey and who was referred to me by another client, emailed me a document that in great detail explained her brand, services, and ideal client which made my job of preparing for her shoot so much easier! Of course, we spoke on the phone first and it was clear that we were a good fit, so we proceeded with preparations for the shoot.

With a branding photoshoot, there a so many different possibilities of how you, the business owner, the face of the brand, can be depicted to visually communicate your process and what it is like to work with you. I suggested several ideas for Olga of what I thought could work for her brand. She preferred to focus mostly on headshots and lifestyle photos of her so we did exactly that. I also knew that many of the photos we were creating would be used for Olga’s website, which was under construction at that time, so I was mindful of that and created many horizontal photos which usually work well for wide banner images on a website.

Because of who Olga’s ideal client is, it was important for us to find an upscale, luxurious looking backdrop for her lifestyle photos. We got very lucky and were able to do our photoshoot in the gorgeous Boca Raton Resort. (Honestly, we were so discreet and almost invisible, that it is almost as if it didn’t happen. :))

Olga brought six or seven outfits with her, as well as jewelry to match it, and once we met, we chose which outfits would go best with each scene. We ended up not using all of the outfits, but I definitely think it is better to be over-prepared than under-prepared. I did a beach photoshoot for a yoga teacher once and the only pair of shorts she brought got splashed by the sunrise waves and she had to wear wet shorts for the rest of her shoot (so I photographer her mostly from the waist up). You don’t want that. Bring more than you may need, you never know how the photoshoot unfolds, you may even use all of the outfits and create a great variety of images!

“Oh my, I look so good!” she exclaims when I show her one of the images on the back of my camera. This makes her more comfortable, she relaxes more into her natural state and starts being more confident in front of the camera. I love it. For me personally, it is like an explosion of visual orgasms when I look on my camera screen. I have this wise goddess in this gorgeous setting and she looks amazing, I just want to scream (and I normally would, when I photograph in nature, but we were trying to be invisible, so I kept quiet and just grinned from ear to ear :))

“Can you imagine that we got to photograph in this beautiful place?” she laughs in disbelief.

“I know” I reply. And like two giddy little girls we go from one section of the hotel to another to see where we can play.

I create several images like the one above where Olga’s graphic designer can add text off to the side. If a client who hires me has a graphic designer who is very specific about the types of images they need for the website, a client will provide me with a list of shots they need. Oftentimes, however, it doesn’t work like that. People come to me because they know they will need photos for a website, and we create a variety of images. Having created several websites and marketing materials (even though I am not a graphic designer) myself I know what kind of photos work well and I always create them for a client.

Olga received 30 images from her personal branding photoshoot and the ones presented here are my personal favorites. In my opinion, Olga looks classy, elegant, refined, knowledgeable and projects an image of wisdom, trustworthiness, and warmth.

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Need to create brand photos for your business? I would love to work with you! If you are just in the beginning stages of starting a business, or if you are rebranding an existing one, I have the experience, talent, intuition, gear and desire to create great images for you :) Please reach out and let’s see if we are a good fit.

branding photoshoot for a holistic healer and yoga teacher + behind the scenes

Amy needed photos for her new business, Inner Bloom Wellness, so she reached out to me. Here is the process we went through to arrive at the photos that we created together.

This is a screenshot from Amy’s website with a photo we created during her branding photoshoot. Read on to understand how we arrived at creating these images and check out the behind-the-scenes magic of these images at the end of the article!

UNDERSTANDING THE BRAND

First, I needed to understand what Amy does and what words she uses to describe her brand. During our initial phone consultation, Amy explained that she is a a clinical social worker, a teacher of ecstatic dance and yoga nidra, and a holistic healer. She uses the following words to describe her brand: wellness, grounding, healing, therapeutic, connection, growth, inner bloom.

BRAND COLORS

Amy’s website draft was under way when we started preparing for the shoot, I was able to see Amy’s logo and colors that she will be associating with the brand: earthy tones, greens, golden hues, peachy and rose feminine hues.

INTERESTS OUTSIDE OF WORK

In order to understand which storylines to focus on, I also need to have a better idea of Amy as a person. In addition to shots of her working at a laptop, pulling cards, or meditating in her home yoga studio, we wanted to give Amy’s audience a glimpse of her outside of her work. Naturally, she loves nature, dancing, enjoys cooking, gardening, spending time with her husband and her fur babies (a cat and a dog).

Amy’s dog Yogi is a big part of her life. It is possible that her potential customers who have dogs will be drawn to her precisely for this common love that they share with Amy.

SHOOTING LOCATION and TIME

Coming up with the storylines in the previous step enabled us to pinpoint the locations where we would photograph. We decided to photograph on the beach at sunrise (a magical time of the day that both Amy and I love!), in the green area next to the beach, and then at Amy’s home and garden.

This is one of my most favorite images from Amy’s branding photoshoot!

INSPIRATION BOARD

I asked Amy to prepare an inspiration board for our photoshoot. Even though I started forming a vision for Amy’s photos, it was important for me to understand how SHE sees them. When she sent me the link to the Pinterest board she created, a glimpse of which you can see here, I kept scrolling and scrolling and was amazing at how thorough this goddess was! She included images/inspiration for every storyline that we identified during our phone consultation/brainstorming session! (Sometimes clients give me a perfunctory board of visual ideas so I didn’t expect to see an in-depth view of it, but this girl doesn’t mess around! I admire her for that!)

View fullsize

PROPS AND OUTFITS

Amy chose a flowy dress that matched the colors of the beach at sunrise, a pair of flowy pants and a simple white tank top for the beach part of the shoot. When we returned home, Amy had two more outfits for when she was working on her computer and another one for the gardening and hanging out with loved ones part.

Props: singing bowl, sage, oracle cards, laptop, a heart-shaped rock (Amy “collects” all heart-shaped things that she sees!)

STORYLINES

We decided to focus on the following storylines for Amy’s brand:

• healer

• ecstatic dancer

• gardening, spending time in nature

• spending time with the fam

• cooking

• yoga teacher

Do you want to know how the photoshoot ended? It ended with THIS SHOT! This beautiful monarch butterfly just flew into Amy’s garden as if signaling to us that it was ok to be complete at that moment. It was a beautiful conclusion to a magical morning of creative labor ♥

FINAL IMAGES ON THE WEBSITE

We created such a great variety of images, that Amy was able to use the images we created on ALL of the pages of her website! Here are a few screenshots and I invite you to visit her website www.innerbloomwellness.com to learn more about Amy’s gifts.

SOCIAL MEDIA

In addition to website, Amy was also able to use a lot of photos on her social media. Here is a snapshot of her Instagram feed. Out of these 9 images, 6 were created during our branding photoshoot! And follow Amy @amyogilife - she is very wise and I love reading the insights she shares.

AMY’S TESTIMONIAL

And of course, I would be withholding from you if I didn’t show you the text Amy sent me after I showed her a few unedited images from our photoshoot —>

FINAL IMAGES GALLERY

BEHIND THE SCENES MAGIC

I saved the best for the last - check out this video to see what a magical morning it was. Enjoy!

Branding photoshoot for a therapist and healer in Boynton Beach, FL.

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Can your brand benefit from photos similar to Amy’s?

If the answer yes, please reach out to me and get the conversation started. Delaying getting personal branding photos done will only delay your coming into your greatness, and the world must hear your message now.

8 tips for a successful personal branding photoshoot

how to get the most out of apersonal branding photoshoot:

MAKE A LIST OF MUST-HAVE SHOTS.

Think of campaigns or posts you want to create in the next four to six weeks. Do you need photos for your website, if yes, make a list of photos for which pages will need photos and their orientation (vertical, horizontal, extra wide and narrow banners for pages). What kind of social media posts do you have in mind? What kind of photos will go best with them? Write it all out and then share with your photographer.

To help my clients prepare, I use a Personal Branding Questionnaire that I created.

COMMUNICATE YOUR VISION.

It is important for your photographer to understand what kind of photos you set out to create and perhaps the best way to do it is to show photos of others that inspire you, that appeal to you in terms of color, posing, overall mood. Share with your photographer the list of must-have shots and all your other wishes pertaining to photos and be prepared for the magic to unfold.

PREPARE OUTFITS, ACCESSORIES, AND PROPS.

Choose several outfits, make sure they are clean and ironed. Choose matching accessories. Props will show your audience which tools of trade you use and will make posing so much easier. Some examples of props could be a journal and a pen, a laptop, favorite books, a coffee mug, crystals, sage, candles, etc.

PRACTICE IN FRONT OF THE MIRROR.

Your photographer will guide you through the posing process but it is good to be prepared. “Try on” the poses that you found in photos of other people, see if you feel comfortable, if they are “you”, and play in front of the mirror to see what looks and feels right. This will give you the extra confidence when facing the stare of the lens on the day of the photoshoot.

DECIDE ON HAIR AND MAKEUP.

Decide whether you will do your hair and makeup yourself or if you will hire someone to do it for you. A word of caution with makeup: some makeup artists who are not very skilled sometimes apply so much makeup that it looks cakey, or is just simply too much. You don’t want to look like a clown in the final photos, you want to make sure you look like YOU, so if you have a chance, do a trial makeup session with that artist first or trust a professional with whom you have worked before.

I’ve put together this video for women who can’t decide whether they should have professional makeup done before a photoshoot, check it out:

DON’T FACE THE CAMERA HUNGRY.

Be sure to be well fed before your photoshoot! Modeling is demanding work, but you will surely ace it if you follow the suggested steps above and if you chose the right photographer, of course? How can you know if you chose the right photographer? I will share that in the article I will post this month, so stay tuned!

ARRIVE TO YOUR PHOTOSHOOT ON TIME.

Arriving on time shows respect, builds trust and sets a good tone to the interaction you will have with your photographer. It might be a no-brainer for many, but I wanted to stress the importance of this aspect because I have had a couple cases where the model was 40 minutes late. Needless to say, my attitude toward the person I was about to photograph changed and it affected the energy of the photoshoot.

TRUST THE PROCESS.

I know that facing the camera is scary. I have been in your shoes a few times (and even wrote an article about it - check it out!) so I understand that you might be a little apprehensive about the process. The last piece of advice for a successful photoshoot is to just trust the process and surrender to the creative flow. You have prepared well for this photoshoot, you chose the perfect spot for your shoot, your photographer will guide you through the posing process, and you will create beautiful photos together.

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I hope these tips above have been helpful ♥

If you would like to see some samples of personal branding photos I created together with a fitness coach Ingrid, check out the video below.

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Looking to grow YOUR BRAND? I can help! I have been helping entrepreneurs to promote and grow their businesses and my track record is excellent. I offer different packages to suit everyone’s budget and will be happy to work with you. Please feel free to reach out to talk about what kind of photos might work best for your brand.

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more personal branding photography client stories

personal branding for a chef, health coach, and green goddess Rachel

“I was so nervous, I wanted to cry and call you to cancel the photoshoot” Rachel confessed to me when we met at the location of her photoshoot - her friend’s gorgeous AirBnB where we got a permission to photograph.

Facing the camera is a very vulnerable and scary process. Even though I am mostly on the other side of the lens, I can relate, because sometimes I need to have my photos taken too. I talk about it in more detail in this story.

I was able to convince Rachel that it will be ok as she showed me around the gorgeous space that we had at our disposal.

portraying different aspects of herrself and her business

Rachel prepared four different outfits to show the different facets of who she is and what she does.

1. Chef. For her role as a chef, we photographed in the kitchen, Rachel wearing her chef coat. I brought fresh veggies and fruit and some kitchenware that matched Rachel’s brand. I also brought flowers that my husband had gifted me the day before (he rarely gives me flowers so it was a big deal. And perfect timing too! :))

2. Health coach, nutritionist. In this role Rachel wore a brown dress and we decided to photograph with a basket of veggies outside. There are a few shots of Rachel next to a grill and some headshots near a tree to show Rachel’s connection to Mother Earth and all things natural.

3. Mindfulness coach. Rachel wore yoga pants and a sports tank the color of her logo and we photographed next to the pool.

4. Conscious dancer, Goddess. Rachel wore a flowy silky dress and I photographed her with a bouquet of fallen yellow leaves against the backdrop of bamboo, dancing.

Chef branding photos

“I forgot my pants!” she exclaimed as she was changing into her chef outfit. The good thing was, she was standing behind the counter and it is not visible in the final photos that she is not wearing pants :)

These kitchen shots took the longest time to prepare for. Rachel set up the fruits and veggies in a basket and I laid out other things on the counter. The important thing with branding photos is that you don’t want clutter. Since we were photographing in a real kitchen, there were notes and magnets on the fridge, a toaster oven and black kettle on the counter. We were going for a clean and classy feel, so we removed all unnecessary objects from the shot. I am very happy with how these chef photos turned out!

We created a variety of images for Rachel to use in her social media marketing and for her website and we were both very pleased with the results of our work. To learn more about Rachel Shapiro and what she does, visit her website www.integroushealthsolutions.com

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You are so much more than just your business! Research shows that we choose to do business with those people we see as similar to ourselves and those we like. Give your audience a chance to get to know you and thus better relate to you and LIKE YOU! Show them the many facets of your personality - what do you like to do in your free time, what is your family life like, how you contribute to your community - through visual story-telling of personal branding photography. Together we will select which stories to choose for your personal branding shoot, I will guide you through picking outfits (or we can employ help of a professional stylist who can help revamp your wardrobe and take your branding and confidence to a whole new level!) and together we will come up with the best locations for your photos. Then, after a few hours of photographing, you will have two, or even three, months’ worth of visual content for your social media platforms and for your website and online marketing. Contact me today for a no-obligation free consultation about what photos will be most beneficial for your business, or browse my personal branding photography gallery. I look forward to helping you elevate your business!

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