personal branding photography

Personal branding photography for your website, social media, and marketing—created to capture your essence and translate it into images that feel like you.

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step into your power with intentional images that portray not only what you do, but who you are.

Which of the following statements describe you?

I am doing branding for my business for the first time. I am not sure I know what branding is and why I need branding photos.
I am completely rebranding an existing business. I understand the significance of branding but need to pivot my business, or need a whole new set of images for my website, marketing, and social media.
I simply need new headshots and a few up-to-date photos for my website and social media, we are talking a handful of photos.
I am looking to create social media content on an ongoing basis so I have a gallery of images to choose from and don’t have to scramble for images to post.

If the answer is YES to any of the questions above, I can help you create powerful images that set you apart.

What is branding photography and why do i need it?

A branding photoshoot is different from a typical portrait session in that it is more than just pretty photos. You want your photos to tell a story, a story of what you are like as a person, what it is like to work with you,

In today’s world, where online introductions precede in-person impressions, making an effective visual statement with personal branding is becoming essential for every entrepreneur. By means of personal branding photography you can give your clients a sense of what it is like to work with you: by showing them not only your professional side - where and how you work and how you interact with clients - but also how you like to spend your free time, whether you are a dog lover or a cat person, if you have kids and what special quirks you might have. We choose to work with people we like and people we like are typically similar to us, according to psychologists. By showing your audience the various facets of your personality, you are giving them a chance to create connections with you, to relate to you and get to like you.

Clients choose me because their services are infused with their personality and energy, and their images need to bring that across. Whether you work in art, yoga, or non-traditional healing, I work with you to make sure your images project the full personality, talents, and suit the service you offer.

Meet three clients:

Elaina

As a spiritual educator, astrologer and yogi, It was important for me to create images that showed my connection to nature, my intuitive powers and the light that many people say I radiate. Working with Francesca was an absolute JOY! She managed to capture my essence, even though I was feeling rather camera shy. Her creative and playful ways allowed me to smile with ease and enjoy the process. Now that I have several strong images that accurately portray who I am, it is easier for me to connect with my audience, many of whom get a first impression of me online, before making a decision to hire me."

Marcelo

I am a yogi and my specialty is gentle yoga. For my website and to promote my services on social media, I wanted to have photos that really showed who I am. During the two-hour shoot with Francesca she created some amazing photos that really describe me as a person - gentle, connected to nature, perhaps, a little childish or adventurous to climb a tree, and happy - and a few shots of me working with a client. The whole photoshoot was like a meditation in the nature and hanging out with a good friend at once. Since I had those photos done, people who meet me in person after first following me on social media, tell me I am exactly the person they saw in the photos.

Sarina

I am an Acupuncture Physician and since Acupuncture is still new to many people, the goal of the photos for my website was to help familiarize future patients with the various modalities of Oriental Medicine. Working with Francesca was easy and surprisingly fun. She communicated clearly at every step of the process and helped me feel comfortable. The thought she puts into each shot is palpable--and the results are evident in the final photos. I also got to see my work and myself from a refreshingly new perspective. The edits were delivered ahead of schedule, so I could launch my website more quickly than expected and with personalized photos of which I am proud, instead of standard stock photos.

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silhouette of a woman with a singing bowl on the beach at sunrise

All branding photography packages include:

A telephone consultation to understand your business, your target audience, product or service offerings in the upcoming months, and what kind of images you need (wide banner shots for website, vertical shots for newsletters, social media images, etc.)

Guidance in choosing a location, outfits, makeup and props.
Travel to a photoshoot location within 15 miles from Boca Raton.
My undivided attention, creative guidance and talent on the day of the photoshoot to make you look your best and natural in final photos AND so we can make the most of our time together and create a variety of images that can serve you for months and even years ahead.

Professional editing of the final images for color correction and light skin retouching.
Delivery of high resolution and smaller web-friendly images via gallery download within four weeks from the date of your photoshoot.
A commercial license to use your images for all your marketing and promotion needs.

“From the moment I reached out to Francesca she was professional and gracious. This was my first professional photo shoot and she took all the stress out of it for me. Francesca went above and beyond in multiple ways, from showing up with lovely props (not part of the deal) to excellent post-shoot editing and service. I love my photos and I look forward to the next time I work with her.”

— Rachel Shapiro

a typical flow of our working together will look like this:

We chat on the phone to see if we are a good fit, get to know each other, I answer any questions you might have.
If it looks like we are a good fit, we choose a date of your photoshoot (usually at least two weeks out to allow enough time for preparation).
I email you a Contract to sign and you pay the $200 booking fee (which will be applied toward your package total) to make the booking official.
A few days before the shoot we make sure the weather is on our side, all the props and outfits are ready, final arrangements with locations, hair and makeup artists made (if needed).
On the day of the photoshoot: Pay the remaining balance for services AND meet for the fun in front of my camera (I will make it as easy as possible for you, I promise!)
A few sneak peeks from the photoshoot about one week later.
A full gallery of images with commercial license within four weeks from the date of the photoshoot.
A follow up call or email to make sure you are completely satisfied and happy with your images.

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personal branding photography investment

Branding photography is for entrepreneurs, creatives, and business owners who want images that reflect their message, style, and professionalism. These sessions are designed to create polished content you can use across your website, social media, and marketing materials.

My pricing is straightforward, with three packages and additional add-ons available to tailor to your needs.