personal branding photography for a real estate broker
Claire Collins has dedicated her entire life to the real estate industry - she is a real estate broker and also offers white glove concierge services to her clients when it comes to managing estates and condominiums. Claire came to me to because she needed to update her headshots, but after talking on the phone for a while, Claire understood the importance of showing her current and potential clients a little more than just a business headshot. In order to connect with her audience and show them a little more of …
Claire Collins has dedicated her entire life to the real estate industry - she is a real estate broker and also offers white glove concierge services to her clients when it comes to managing estates and condominiums. Claire contacted me to because she needed to update her headshots. After a telephone consultation with me she understood the importance of showing her current and potential clients a little more than just a business headshot of herself. In order to connect with her audience and show them a little more of what she is about as a person, Claire decided to do a personal branding photoshoot, which would include lifestyle portraits of her, photos of her working, as well as photos that are closer to traditional headshots.
The colors of Claire’s brand are white, black and red and she chose her outfits accordingly. The adjectives that Claire associates with her brand are high-end, classy, personalized, sophisticated, and we wanted her images to communicate that, while at the same time making sure she looked approachable and friendly in photos. Claire loves hats so we incorporated one into her shoot, to show off her playful side and her sense of style, as well as a pair of white gloves, to literally portray white glove service she offers her clients.
Claire is based in Boca Raton so we chose to photograph in the Boca Raton’s Royal Palm Plaza. In addition to a few photos outdoors in the courtyards of the plaza, we photographed in the exquisite French cafe because having lived and worked in Monte Carlo Claire speaks French fluently and because she naturally visits that place quite often.
These are our most favorite images that Claire and I created. The photos have an editorial feel for them, meaning they could be published in a magazine to accompany a story, and many of them are lifestyle portraits. When choosing the best final images, Claire would say, “I love this photo because it truly shows how I see myself, it really reflects who I am”.
In addition to this woman’s business talents and utmost customer service she provides to her clients, she is also a mom to three grown up children and a bunch of furry children - several old dogs and fluffy cats. We decided to create a story of THAT side of Claire on another occasion - at a different location, more casual outfits and hoping that the “furry models” will co-operate and do just what is expected of them. Many of Claire’s clients might also have pets and, therefore, might relate to that side of her and that is why we thought it would be important to create a visual story about that.
Another thing that is in the works for Claire and I is a video for her website and social media and we are planning on accomplishing that as soon as I bounce from the birth of my third baby, which will give Claire the time to prepare the outfits and script for her video.
For more information about Claire’s company, please visit her website https://www.collinsandcompanyfl.com/ and follow Claire on Instagram: https://www.instagram.com/collinsandcompanyfl/ - she has amazing tips for homeowners on how to remodel, organize, prepare for vacations, and lots of other useful tips.
You are so much more than just your business. Research shows that we choose to do business with those people we see as similar to ourselves and those we like. Give your audience a chance to get to know you and thus better relate to you and LIKE YOU! Show them the many facets of your personality - what do you like to do in your free time, what is your family life like, how you contribute to your community - through visual story-telling of personal branding photography. Together we will select which stories to choose for your personal branding shoot, I will guide you through picking outfits (or we can employ help of a professional stylist who can help revamp your wardrobe and take your branding and confidence to a whole new level!) and together we will come up with the best locations for your photos. Then, after a few hours of photographing, you will have two, or even three, months’ worth of visual content for your social media platforms and for your website and online marketing. Contact me today for a no-obligation free consultation about what photos will be most beneficial for your business, or browse my personal branding photography gallery. I look forward to helping you elevate your business!
personal branding photography - tantra healer's photoshoot on the beach
If you are an entrepreneur, a solopreneur, you are your own brand. The tone of your messages, the clothes you wear, the images you put out on social media all communicate to the world about your brand.
Personal branding photography is images that market YOU and show to your potential clients what it feels like to work with you. A consistent personal brand image that speaks to your ideal customer builds trust and is a foundation of a successful online marketing campaign. Personal branding photogrpahy is more than just a headshot, it goes beyond that, and shows off the various facets of your personality in different settings, not just traditional “work” environment.
If you are an entrepreneur, a solopreneur, you are your own brand. The tone of your messages, the clothes you wear, the images you put out on social media all communicate to the world about your brand.
Personal branding photography is images that market YOU and show to your potential clients what it feels like to work with you. A consistent personal brand image that speaks to your ideal customer builds trust and is a foundation of a successful online marketing campaign. Personal branding photogrpahy is more than just a headshot, it goes beyond that, and shows off the various facets of your personality in different settings, not just traditional “work” environment.
If you have not yet explored personal branding, there are a lot of resources out there to help you get started. I have put together a questionnaire/worksheet that helps my clients and me to hammer out the details of what would be the most important images before we even start photographing. A personal branding photoshoot requires a lot of preparation, but once it is done, the images your create together with your photographer will serve you and your brand for months and give your marketing strategy a clear direction.
Here are some things to take into consideration before and during your personal branding photoshoot. I will use the example of personal branding photoshoot for Lourdes Starshower, a South Florida tantra practitioner.
“I desperately need to update my headshots”, Lourdes texted me and we scheduled her personal branding photoshoot for a Friday golden-hour, a couple of hours before the sunset.
Here are a few things to consider when preparing for a personal branding photoshoot.
Choose a perfect location for your shoot. Lourdes wanted to be photographed on the beach. Though the beach provides a non-distracting background, I used to find it boring, but when I saw how the elements interact with each other at the location that Lourdes suggested - Boynton Beach inlet - I think I now have a new favorite ocean-front shooting location. When choosing on the location of your personal branding photoshoot, think about not only in which environment you work, but also where you like to spend time when you are not working, where you meet clients. Lourdes feels most alive, in her element, when she is connected to nature, sunlight, on the beach. In order to diversify the types of images you create, it is good to have a variety of backdrops within walking distance. In our case, we had the ocean and the rocks on one side, and then intracoastal and tall vegetation on the other, which produced two distinctly different feels of images.
Choose your outfits in accordance with what message you want to send to your audience. Lourdes chose red as color of one of her dresses, an emotionally intense color that is associated with passion, desire and love. Her second outfit was a leopard-print off the shoulder sexy outfit that we photographed in the after-glow of the sun that had already set. A wild print, suggestive of connection to your wild nature, and both outfits being dresses, embodying the divine feminine power that Lourdes teaches her female students to embrace when awakening their sexuality.
Do your research. Pinterest is your best friend! Save photos that speak to you and that are similar to what you want to evoke in your final images. Lourdes saw striking personal branding images of a woman in a red dress on a white couch and wanted to re-create that kind of feeling in her photos, but instead of the couch, she would be sitting or lying on giant rocks.
Communicate clearly with your photographer about how you want to be photographed. Your photographer might have a different vision of how to photograph you at a certain location. “I want to be sitting or lying on rocks”, Lourdes said to me when we arrived at the location. But also remain open and flexible! I asked Lourdes to walk on the beach because I wanted to get some natural shots of her, without her looking too posey and so that she would have a chance to relax, because from my experience I know that people tend to be a little stiff in the beginning of the shoot. Just like with physical exercise, a warm up is a good way to start a photoshoot.
Make a list of shots you need. You might need some shots for your website, for social media announcements, they might need to be vertical or horizontal shots, or images with lots of negative space to allow for text to be added. Your photographer will definitely create headshots for you, but it is also important to include lifestyle portraits, photos of you working and some photos of props that you can later use for your social media and blog posts.
Personal branding photography is something that best be trusted to an intuitive professional who can portray your true essence, capture that sparkle that you bring to the world. The feedback that Lourdes received on the photos from her photoshoot was "this is so you" and "this captures your exuberance" and this is the best compliment that I, as a photographer, can receive. Please contact me if you need to update your personal branding photos so you can meet the new year well equipped with an arsenal of beautiful images to promote your services and your business.
“I highly recommend Francesca Bliss. Her photography is a true co-creation because she has the eye of a visionary artist as well as the ability to make you comfortable and support you in energetically being your best. Hence, you shine authentically alive through the images she captures and meticulously edits. These are my best pictures to date and I’ve had quite a few professional photo shoots with various photographers.”
Please reach out to me if you would like to receive a Personal Branding Questionnaire/Worsheet that will help you determine what kind of images will best represent your brand - there is no obligation to book!.