Picture your Success: 7 Steps to a Standout Speaker Photoshoot

As a public speaker, the first introduction most people will have with you is online. Once they come across your website, in a matter of split seconds, based on what they see as they skim through it, they will form an opinion about you. That’s why powerful images are essential to grabbing your viewers’ attention and positioning you as an authority in your niche. On top of that, professional images that are aligned with your ideal audience and that communicate your brand message are a great way to build the know, like, and trust factor on social media and grow your following there. 

An idea of branding photoshoot may sound overwhelming. In this guide, I will walk you through the most important questions you need to answer in order to prepare and successful execute your branding photoshoot.

As a result of your Speaker Branding Photoshoot:

  • you create photos in which love how you look

  • you feel proud of your website

  • your images align perfectly with your brand

  • you feel confident because you look like a powerhouse in the photos

  • you don’t cringe at thinking of what to post on social because you have a ton of photos you like

  • you are excited to grow your business and step into the ShePowered Speaker that you are!

Essential questions to answer in preparation for a personal branding photoshoot:

1. Personal Brand Overview

  • What message do you want your photos to convey?
    (e.g., confidence, approachability, authority, etc.)

  • Describe your speaking style:
    (e.g., casual, formal, motivational, storytelling, etc.)

  • Key themes or values to highlight in your brand:
    (e.g., empowerment, creativity, leadership, etc.)

2. Audience Insight

  • Who is your primary audience?
    (e.g., corporate professionals, creatives, entrepreneurs, etc.)

  • How do you want them to feel when they see your photos?
    (e.g., inspired, motivated, connected, confident)

3. Wardrobe Planning

  • Outfit Ideas for the Photoshoot:
    (List your planned outfits and the vibes they give off—e.g., polished, casual, bold.)

  • Any color preferences or brand colors to incorporate?

4. Location & Props

  • Preferred Photoshoot Locations:
    (Studio, outdoor, office setting, event space, etc.)

  • Props or items to include:
    (e.g., books, microphone, laptop, event branding, etc.)

5. Poses & Expressions

  • Essential Poses for Your Branding Photos:
    (e.g., standing with arms crossed, mid-speech, engaging with an audience, etc.)

  • Expressions to capture:
    (e.g., confident smile, thoughtful, candid moment)

6. PREPARE MENTALLY AND ENERGETICALLY FOR THE SHOOT

Your energy is your essence—it’s what brings your photos to life. The night before, rest well. On the day of, center yourself. Play your favorite music, do a quick confidence ritual, or recite affirmations that ground you in your power.
Step into the session not just styled, but aligned—fully connected to your message and the impact you’re here to make. The camera doesn’t just capture your image—it captures your presence.

7. Map Out How You’ll Use Your Images

  • Identify the platforms where your photos will live: website, social media, speaker kits, press materials, etc.

  • Create a simple shot list based on your content needs (e.g., wide banners, vertical reels, square headshots).

  • Consider where text or graphics might be added—leave space in your compositions if needed (your skilled photographer will do it for you!)

If you are ready to step into your new identity of a powerful, abundant and inspiring speaker, I would love to work with you!

Please reach out to schedule your complimentary 20-min discovery call or to request a PERSONAL BRANDING QUESTIONNAIRE that will help you prepare for your photoshoot.