redhead power - a personal branding photoshoot for a store/cafe owner in boca raton
The truth is, I have been DREAMING about photographing this girl for a while. One look at her and you will understand why: a cascade of fiery red curls, super-long lashes and a beaming smile. But the one time that I actually got my lucky chance to work with her was when she NEEDED photos. I guess sometimes we think that having our photos taken for the sake of pleasure of it is a guilty one and should not be indulged… I don’t know what Olga’s case was and won’t speculate - I am just SO THANKFUL for the opportunity to photograph her, period. : )
“I needed to have some photos done and the first person I thought of was you,” was like music to my ears when Olga called me. When she explained that she was looking for some images of her working as well as a few shots of her on the beach, her favorite place for relaxing and recharging her batteries, we decided to classify her photoshoot as a mini-personal branding shoot with two locations and scheduled it as a sunrise session on the beach, followed by a session at her workplace.
Olga is a manager and partner of a Russian & International Market and Lublu Bakery & Cafe in Boca Raton. In case you have never visited those place, I suggest you do. From a full assortment of Russian foods to delicious prepared hot and cold items and sweet treats in the cafe, this is my favorite meeting place with friends and clients because I can have a double enjoyment from it! In the beginning of this pregnancy I would make special trips to the Russian store to indulge in a bowl of hot borscht. It would save me from constant morning sickness and make me feel so much better! Me being Russian and all, I LOVE their prepared foods, so if you are adventurous enough to try new ethnic cuisines, definitely visit the Russian store.
Here are the photos we created for Olga, and I am thrilled with them! I am starting with the work photos first, even though they were created last.
A few images of Olga walking from the car to the store and finding a minute to enjoy a coffee with croissant before the day begins.
Personal branding photography is not only about work - it is about showing you from different angles, including how you relax and what you like to do you in your free time, as well as images showing your personality. Because of that, Olga wanted some photos on the beach, a place she frequents on weekends and where she likes to relax with her husband. In the photos below you get to see the playful side of this serious store and cafe manager.
Showing your human, non-professional-life-side, can help create important connections with your existing and potential audiences.
Olga and I are both very pleased with the photos we created and I am so happy to have had a chance to finally photograph this goddess at work and at play.
Explore other images in the personal branding photography gallery and reach out to me if you would like to brainstorm some ideas for your personal branding session. I would love to help you create engaging images that will help you connect with your audience ♥
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