8 tips for a successful personal branding photoshoot
how to get the most out of apersonal branding photoshoot:
MAKE A LIST OF MUST-HAVE SHOTS.
Think of campaigns or posts you want to create in the next four to six weeks. Do you need photos for your website, if yes, make a list of photos for which pages will need photos and their orientation (vertical, horizontal, extra wide and narrow banners for pages). What kind of social media posts do you have in mind? What kind of photos will go best with them? Write it all out and then share with your photographer.
To help my clients prepare, I use a Personal Branding Questionnaire that I created.
COMMUNICATE YOUR VISION.
It is important for your photographer to understand what kind of photos you set out to create and perhaps the best way to do it is to show photos of others that inspire you, that appeal to you in terms of color, posing, overall mood. Share with your photographer the list of must-have shots and all your other wishes pertaining to photos and be prepared for the magic to unfold.
PREPARE OUTFITS, ACCESSORIES, AND PROPS.
Choose several outfits, make sure they are clean and ironed. Choose matching accessories. Props will show your audience which tools of trade you use and will make posing so much easier. Some examples of props could be a journal and a pen, a laptop, favorite books, a coffee mug, crystals, sage, candles, etc.
PRACTICE IN FRONT OF THE MIRROR.
Your photographer will guide you through the posing process but it is good to be prepared. “Try on” the poses that you found in photos of other people, see if you feel comfortable, if they are “you”, and play in front of the mirror to see what looks and feels right. This will give you the extra confidence when facing the stare of the lens on the day of the photoshoot.
DECIDE ON HAIR AND MAKEUP.
Decide whether you will do your hair and makeup yourself or if you will hire someone to do it for you. A word of caution with makeup: some makeup artists who are not very skilled sometimes apply so much makeup that it looks cakey, or is just simply too much. You don’t want to look like a clown in the final photos, you want to make sure you look like YOU, so if you have a chance, do a trial makeup session with that artist first or trust a professional with whom you have worked before.
I’ve put together this video for women who can’t decide whether they should have professional makeup done before a photoshoot, check it out:
DON’T FACE THE CAMERA HUNGRY.
Be sure to be well fed before your photoshoot! Modeling is demanding work, but you will surely ace it if you follow the suggested steps above and if you chose the right photographer, of course? How can you know if you chose the right photographer? I will share that in the article I will post this month, so stay tuned!
ARRIVE TO YOUR PHOTOSHOOT ON TIME.
Arriving on time shows respect, builds trust and sets a good tone to the interaction you will have with your photographer. It might be a no-brainer for many, but I wanted to stress the importance of this aspect because I have had a couple cases where the model was 40 minutes late. Needless to say, my attitude toward the person I was about to photograph changed and it affected the energy of the photoshoot.
TRUST THE PROCESS.
I know that facing the camera is scary. I have been in your shoes a few times (and even wrote an article about it - check it out!) so I understand that you might be a little apprehensive about the process. The last piece of advice for a successful photoshoot is to just trust the process and surrender to the creative flow. You have prepared well for this photoshoot, you chose the perfect spot for your shoot, your photographer will guide you through the posing process, and you will create beautiful photos together.
I hope these tips above have been helpful ♥
If you would like to see some samples of personal branding photos I created together with a fitness coach Ingrid, check out the video below.
Looking to grow YOUR BRAND? I can help! I have been helping entrepreneurs to promote and grow their businesses and my track record is excellent. I offer different packages to suit everyone’s budget and will be happy to work with you. Please feel free to reach out to talk about what kind of photos might work best for your brand.
