personal branding for a chef, health coach, and green goddess Rachel
“I was so nervous, I wanted to cry and call you to cancel the photoshoot” Rachel confessed to me when we met at the location of her photoshoot - her friend’s gorgeous AirBnB where we got a permission to photograph.
Facing the camera is a very vulnerable and scary process. Even though I am mostly on the other side of the lens, I can relate, because sometimes I need to have my photos taken too. I talk about it in more detail in this story.
I was able to convince Rachel that it will be ok as she showed me around the gorgeous space that we had at our disposal.
portraying different aspects of herrself and her business
Rachel prepared four different outfits to show the different facets of who she is and what she does.
Chef. For her role as a chef, we photographed in the kitchen, Rachel wearing her chef coat. I brought fresh veggies and fruit and some kitchenware that matched Rachel’s brand. I also brought flowers that my husband had gifted me the day before (he rarely gives me flowers so it was a big deal. And perfect timing too! :))
Health coach, nutritionist. In this role Rachel wore a brown dress and we decided to photograph with a basket of veggies outside. There are a few shots of Rachel next to a grill and some headshots near a tree to show Rachel’s connection to Mother Earth and all things natural.
Mindfulness coach. Rachel wore yoga pants and a sports tank the color of her logo and we photographed next to the pool.
Conscious dancer, Goddess. Rachel wore a flowy silky dress and I photographed her with a bouquet of fallen yellow leaves against the backdrop of bamboo, dancing.
Chef branding photos
“I forgot my pants!” she exclaimed as she was changing into her chef outfit. The good thing was, she was standing behind the counter and it is not visible in the final photos that she is not wearing pants :)
These kitchen shots took the longest time to prepare for. Rachel set up the fruits and veggies in a basket and I laid out other things on the counter. The important thing with branding photos is that you don’t want clutter. Since we were photographing in a real kitchen, there were notes and magnets on the fridge, a toaster oven and black kettle on the counter. We were going for a clean and classy feel, so we removed all unnecessary objects from the shot. I am very happy with how these chef photos turned out!
We created a variety of images for Rachel to use in her social media marketing and for her website and we were both very pleased with the results of our work. To learn more about Rachel Shapiro and what she does, visit her website www.integroushealthsolutions.com
You are so much more than just your business! Research shows that we choose to do business with those people we see as similar to ourselves and those we like. Give your audience a chance to get to know you and thus better relate to you and LIKE YOU! Show them the many facets of your personality - what do you like to do in your free time, what is your family life like, how you contribute to your community - through visual story-telling of personal branding photography. Together we will select which stories to choose for your personal branding shoot, I will guide you through picking outfits (or we can employ help of a professional stylist who can help revamp your wardrobe and take your branding and confidence to a whole new level!) and together we will come up with the best locations for your photos. Then, after a few hours of photographing, you will have two, or even three, months’ worth of visual content for your social media platforms and for your website and online marketing. Contact me today for a no-obligation free consultation about what photos will be most beneficial for your business, or browse my personal branding photography gallery. I look forward to helping you elevate your business!
