personal branding photoshoot for an interior designer

Anastasia needed to create photos for a new franchise business she purchased. She would be doing interior design and the franchise gave her a useful PDF guide of the kinds of photos that would work best for the new website. 

Finding the right location for a branding photoshoot is key. Anastasia’s target audience was upscale and the place where we would photograph had to express that. From experience I know that luxury hotels don’t allow photography in the lobby (unless you have a manager friend who can get you a media pass ;)) and the rooms are usually too small to be able to photograph in them.

6 location choices for a branding photoshoot

Depending on your brand, budget and situation, you can choose to photograph at one of the following locations:

• photograph in your home

• rent an AirBnB for a night

• use Peerspace to find the perfect location. This website lets you find a space near you that you can rent out for a few hours

• photograph in a studio that can build out a set for you

• ask around to see if any of your friends have a suitable place and who would let you use their space

• photograph outdoors, somewhere in the city

We were not able to find a Peerspace or AirBnB location that fit our vision and I do not own a studio. Three days before the photoshoot Anastasia texted me saying that we would be able to use her friend’s house for our photoshoot.

When I walked into the house, I was greeted by a Greek grandma who was visiting her daughter, the owner of the house. The house was perfect for the vision we had for our photos - it was filled with natural light, had high ceilings, beautiful modern furniture, and high ceilings. There was one little problem, but it was A LOT of it! 

There were Christmas decorations everywhere! White and silver snowmen and reindeer, snowflakes and nutcrackers, were on the dining table, on the coffee table, on the side table by the mirror, it seemed they FLOODED the house. 

And since you want branding photos to be relevant all year round, you don’t want them to be tied to a specific holiday (a few photos for social media posts around the holiday are fine, but not all of them).

The powerful Goddesses that we are, we remove obstacles that stand in our way :)

Section by section, depending on where we would photograph, we would remove Christmas decorations, wipe glitter off the table and start photographing there. By the end of the photoshoot the Greek grandma had the job of putting the house together again, because the only thing that was still intact was the Christmas tree. 

I laughed through most of the photoshoot. Anastasia would go with every posing idea that I offered. That usually makes creative play productive and fun. Her accent and sense of humor made me laugh so much my jaw hurt. She is so lighthearted and easy-going, honest and simple, and I really loved that about her. 

In addition to traditional portraits of Anastasia, I felt it was important to capture that playful part of her. So we created this image and a close up of her shoes to portray her passion for fashion.

But it wasn’t only her sense of humor that inspired me in this Greek Goddess. 

What I loved about her was this. 

When I first got to the house and got over the overwhelm of winter wonderland, we went to the bedroom to pick the outfits for the photoshoot. Anastasia did her homework and brought several outfits. When I saw what she brought my eyes widened. There was a black off the shoulder top with feathers, and a white t-shirt with the word “fearless” on it. From the boots and the shoes to the iPad case and her jewelry, I loved her taste and her zest for wanting and BEING dressy, stylish, flashy. This desire to look good, to be attractive, to be fashionable signals to me her zest for life, and I loved that. I believe surrounding yourself with things that spark DELIGHT is part of the vibe you create for your mood and for your life.

BRANDING PHOTOS FOR AN INTERIOR DESIGNER IN BOCA RATON, FL:

That’s a wrap! It was an amazing experience working with Anastasia and I wish her good luck on her entrepreneurial journey! ♥

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Need personal branding photos to grow YOUR business? I have a Personal Branding Questionnaire that I have my clients complete before we photograph. It helps both of us get clear on what we want to communicate with our images so the client has an entire library of them to use for at least six months. I will be happy to send you the questionnaire for free, just send me an email!

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